Summary (from the latest annual and quarterly report)

• Total equity : 101 billion USD
• Market Cap is 426 billion USD ( the last price of the stock is 149 USD)
• Facebook, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and in-home devices worldwide. The Company's products are Facebook, Instagram, Messenger, WhatsApp, and Oculus
• Total stockholders' equity has increased from 84 billion USD in 2018 to 101 billion in 2019
• The company has 19 billion USD in cash on account
• Total equity – cash on account = 101 billion USD – 19 billion USD = 82 billion USD
• In 2019 long-term debt was zero, short – term debt was 270 million USD . (In 2018 total debt was 500 million USD)
• The company's revenue has increased in 2019 to 70.6 billion USD from 55.8 billion in 2018
• Net income in 2019 was 18.4 billion USD, Net income in 2018 was 22.1 billion USD

Opinion about the company

Fundamentally it is a good company and in the future, we can expect its growth (Total debt is 270 million USD, a big amount of cash on the company's account, ROE is around 19 %).

Facebook, Inc. develops products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and in-home devices worldwide. The company's products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and private messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application that is used by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. Facebook, Inc. was founded in 2004 and is headquartered in Menlo Park, California. Facebook competes with companies that sell advertising, as well as with companies that provide social, media, and communication products and services that are designed to engage users on mobile devices and online. In 2019 revenue of the company was $70.70 billion, up 27% year-over-year, and advertising revenue was $69.66 billion, up 27% year-over-year.

The majority of FB marketers use their self-service ad platform to launch and manage their advertising campaigns. FB also has a global sales force that is focused on attracting and retaining advertisers and providing support to them throughout the stages of the marketing cycle from pre-purchase decision-making to real-time optimizations to post-campaign analytics. FB works directly with these advertisers, as well as through advertising agencies and resellers. FB operates more than 70 offices around the globe, the majority of which have a sales presence. Facebook also invests in and rely on self-service tools to provide direct customer support to our users and partners.

Standalone subsidiaries and acquisitions:

• In 2012 Facebook completed the acquisition of  Instagram for 1 billion USD
• In 2014 Facebook completed the acquisition of  WhatsApp for 19 billion USD
• In 2014 Facebook completed the acquisition of  Oculus for 2 billion USD
• In the period from 2008 - 2020, Facebook had more than 10 acquisitions worth around 1.5 billion USD ( ConnectU, FriendFeed and Friendster patents, Snaptu, Face.com, Atlas, Parse, Onavo, LiveRail, Pebbles...)

Total = 27.5 billion USD