"It" has always been attractive to the every man.
Only "It" can be shaped to flawless.
Only "It" can maintain flawless.
People can never maintain flawless-ness.
People love the cars, houses, and electronics mainly because for the greed for beauty.
The risks of the love of "It" : ever increasing greed for perfection.
The reward for the love of "It": access to near-perfect objects.