"It" has always been attractive to the every man.

Only "It" can be shaped to flawless.

Only "It"  can maintain flawless.

People can never maintain flawless-ness.

People love the cars, houses, and electronics  mainly because for the greed for beauty.

The risks of the love of "It" :  ever increasing greed for perfection.

The reward for the love of "It": access to near-perfect objects.