hey ThisSINA Corporation SINA reported second-quarter 2015 loss of 19 cents per share, much wider than the Zacks Consensus Estimate of a loss of 4 cents. Related Stories JA Solar Tops Earnings on Higher Shipment, Shares Edge Up Zacks Bojangles' Up 5.8% on Earnings Beat, Raises Revenue View - Analyst Blog Zacks Teradata Q2 Earnings & Revenues Fall Short of Estimates - Analyst Blog Zacks Windstream Q2 Loss Narrower than Expected, Revenues Beat - Analyst Blog Zacks j2 Global Tops Q2 Earnings & Revenues, Raises Dividend - Analyst Blog Zacks The bottom line includes stock-based compensation ($2.7 million) but excludes net one-time items ($37.4 million) in the second quarter. Quarter Details Revenues increased 14% year over year to $213.6 million and surpassed management’s guided range of $162.0 to $167.0 million. Revenues also beat the Zacks Consensus Estimate of $200 million. Adjusted revenues were $211 million, up 14% from the year-ago quarter. Advertising revenues increased 13% from the year-ago quarter to $176.3 million. Non-GAAP non-advertising revenues were $34.7 million, up 21.3% year over year. Margins Gross margin increased to 60% from 59% in the year-ago quarter. This increase was mainly due to a higher revenue base and a significant jump in advertising and non-advertising gross margin. The increase was primarily due to favorable product mix of higher margin Weibo advertising and value-added services.
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