Lincoln adds more pre-owned vehicles to its subscription service pilot

Analysis: Ford along with many other car companies are opening up a new revenue stream that has yet to be tested. Subscription packages include insurance, maintenance and the car (usually a preowned car that is offleased) for 600$/month.

Conclusion: This untested revenue model is the first of its kind in the industry, the earnings report for q4 2018 and q1 2019 for car companies will be very telling.A 10-20% increase in revenue means there is a very strong demand for this billing.